Poster Design
CASE District 2
Award
2007 Gold CASE District II Accolades Award for Visual Design in Print Poster Design
A few details
The Project
The Millersville University Health Services department wanted to raise awareness about how simply washing your hands can reduce the spread of illness during the cold/flu season. The poster has two main purpose:
- serve as a reminder to wash your hands; and
- increase traffic to the Health Services website.
What Happened?
Outcomes
When compared to the previous month, the website saw an 11% increase in overall traffic, with an average “time on page” increase of 15%. The posters were hung around campus over the weekend of October 1-2; on October 4 we saw our biggest increase in “average time on page,” 1 minute 44 seconds, an 89% increase.
