To help with inquiries and grow the top of our recruitment funnel, I redeveloped the inquiry process.

The previous inquiry process relied on a large form that had for 32 required fields. Once submitted, the visitor would wait a few days for an admissions counselor to read the form and manually add the information to their tracking software and send the prospective student a generic email.

The new process starts with a 5 field form embedded directly on department pages. Once the prospective student completes that form, they are added to our inquiry automated email flow:

The first email is sent immediately after the form is submitted and contains specific information about the specific department inwich they were interested. The competed form send the visitor to a thank you page which sets a cookie so the form will be hidden allowing for other calls to action to be shown. Three days later the visitor receives an email introducing their admissions counselor and inviting questions. Finally the visitor is moved into one of three categories: visited, applied, inquiry based on what actions (if any) they took.

automatically receive an email with department specific information within minutes. Three days later, they receive an email from their admissions counselor