Admissions SLE Email Campaign

Admissions Signature Learning Experience Campaign

A few details

The Project

The “Signature Learning Experiences” was a series of 6 emails designed to showcase E-town’s guarantee of real world experiences. The emails were sent to accepted students over the course of 3 months and complimented a series of printed postcards.

Open And Click Rates

Yield Email 1: Community Based Learning
Open: 51.6% | Click: 1.7%

Yield Email 2: Internship
Open: 50.8% | Click: 2%

Yield Email 3: Research
Open: 42.7% | Click: 1.9%

Yield Email 4: Cross Cultural Experience
Open: 48.9% | Click: 1.7%

Yield Email 5: Capstone
Open: 43.3% | Click: 1.6%

Yield Email 6 – Your Signature
Open: 38.9% | Click: 3.0