Be Inspired Campaign – Danilo Yabut

Be Inspired – The Campaign for Elizabethtown College

Believed to be the first cyber-campaign launch of its kind in higher education, Elizabethtown College’s $50 million BE INSPIRED Capital Campaign kickoff grabbed the attention of media outlets nationwide, along with the eyes and ears of researchers who work with colleges and universities around the world.

A few details

Project Description

Faced with a limited budget, Elizabethtown College re-imagined how a campaign could be launched through the use of digital and social media, video production and a robust web presence. Combined with a live scripted and staged event featuring faculty, staff, students, alumni and friends of the College; five regional events held along the eastern seaboard; and real-time streaming Internet coverage of the live event, this campaign launch approach ultimately proved to be effective at controlling costs and producing results that surpassed our wildest dreams. Moreover, all of these elements were managed in-house using the skills and talents of our small but mighty teams in marketing and communications, information technology, institutional advancement and facilities management.

Visit the Campaign Website

Selected Videos

For the following videos, I staged, lit, and recorded all of the interviews; scouted and shot the b-roll, selected the music, edited the videos, and created the lower-thirds and ending titles..

Be Supportive

Jaime Ramos

Jaime Ramos relates his experiences as a first-generation student and how the Momentum Program at Elizabethtown College helped his transition to college.

1-minute Excitement Spot

A musical overview video originally used to as the culmination of the live event. We re-purposed the video spot to help drive awareness of the campaign via Facebook ads.

The Value of

Global Experiences

Three alumni discuss the value of developing a global perspective, weather it’s derived from global leaders bringing their perspective to campus, or students going out into the world.

Background Video

Elizabethtown College Logo

A looping graphic developed in Adobe After Effects, that served as a background for messaging, or “filler” for when the audience attention needed to be directed to the stage.

Full Recording of the Live Event

Watch the full 27-minute event, or just skim through to checkout the room setup, the 5 digital displays, individual packages, or how we developed supporting video for the live speakers.

Simple Graphic

Washington, D.C.

As part of the kick-off event, 5 regional locations live streamed the campus event. As the person on staged thanked those attendees, a graphic appeared on one of the 5 screen noting that location.

185

individual video clips

screens, controlled via networked laptops

49747

social media impressions

530

live stream viewers