In 1998, I started designing “things” and I haven’t stopped.

I’ve spent the years since then researching, experimenting with, and promoting the different avenues electronic communications has to offer. I have experience with every facet, including but not limited to:

• Leading a massive Content Management System (CMS) migration.
• Designing, optimizing, and coding landing pages.
• Single email invitation and automated drip campaigns.
• Designing digital display graphics and ads.
• Scripting, filming, and editing videos for a multi-screen live event.
• Creating, implementing, and measuring cross-medium marketing plans that include social media, e-mail, institutional websites, and print.
• Redesigning printed brochures for web consumption in a cost-effective and timely manner.

I am accustomed to high-pressure, fast-paced, and collaborative environments. My work reflects creative problem solving, and my greatest strength is adaptability.

As the primary digital creative, I am responsible for the design and management of web, email, display graphics, and video material for admissions, fundraising, and overall branding efforts. My responsibilities include:

• Developing, scripting, shooting, and editing videos in support of business objectives, marketing efforts, and mission goals
• Designing, developing, coding, and implementing a responsive website redevelopment project
• Improving website information architecture through use of Google analytics (goal tracking, user flow, exit pages, etc.)
• Develop, design, and implement a hierarchical news gathering and generation process for the college
• Develop, fulfill, and assess of electronic marketing and communication plans
• Development of tracking sheets and content calendars for electronic communications

• Led the development and adoption of a CMS
• Managed and developed the University website based on analytical data and priorities
• Continued development of the CMS including structure, templates, features, content, and process
• Managed and developed social media efforts including content, training, and advertising
• Planned, designed, and coded targeted email campaigns and corresponding landing pages
• Planned targeted social media advertising and corresponding landing pages
• Converted traditionally-printed materials for a digital platform
• Developed and managed a student video production team, including software and hardware research/purchasing, development of a production process, and various individual videos and video series projects

Design and code websites for various businesses and non-profit organizations. Coding languages include:

• HTML
• CSS
• PHP
• Javascript/JQUERY
• Facebook Markup language (FBML)
• WordPress development

Freelance design work include: websites, HTML email, ads, logos, identity packages, brochures, newsletters, annual reports, and display booths for clients such as the National Crown Council of Dentists, the Professional Baseball Athletic Trainers Society (PBATS), the National Aquarium in Baltimore, and various nonprofit organizations.

Advanced steadily through the ranks to become one of the lead designers. Duties evolved from production and design of vinyl graphics to the development of creative for various single-page, multi-page, and multi-functional print and web materials, as well as mentoring and training junior designers.

I’ve acquired a wide range of skills thanks to my love of learning and need to prove my value to the team. Beyond the skills listed below, I also have the wisdom gained by experience to effectively leverage them together.